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REFORM STARTS HERE

The Children’s Media Research and Reform Lab "CMRRL" is a nonprofit organization dedicated to advancing the quality and impact of media for young children through rigorous research, evidence-based advocacy, and public education.

Our mission is to ensure that children’s media is developmentally appropriate, educational, and enriching by bridging the gap between scientific research, industry practices, and policymaking.

Our goal is to make it easy for parents to have access to the research, guidelines and information they need to make well-informed decisions.

INAUGURAL OBJECTIVE

CMRRL has identified a critical gap in relevant research, guidelines and solutions pertaining to the use of screens for children under the age of 2.

Nearly all global government, health and media organizations have adopted guidelines that suggest that any screen time consumed by children under the age of 2 may have long-lasting detrimental effects, even though nearly all polls and surveys conducted over the past decade reveal that the majority of children under the age of 2 are engaging in screen time on a daily basis, starting at an average age of 4-months-old.

The lack of support and guidance has left only aged-up, inappropriate, and unregulated content options for children under 2, whose caregivers allow the use of screen time for varying reasons.

CURRENT GUIDELINES ARE NOT IN-LINE WITH THE REALITY

The American Academy of Pediatrics (AAP) recommends minimizing or eliminating media exposure, other than video chatting, for children under the age of 18 months.

The World Health Organization (WHO) recommends that sedentary screen time (such as watching TV or videos, playing computer games) is not recommended for children under 2.

The Canadian Paediatric Society (CPS) recommends no screen time for children younger than 2 apart from video-chatting with caring adults.

National Institute for Health and Care Excellence (NICE UK) recommends no screen time for children under 2.