In the midst of a successful career as a media and entertainment executive, I became a father, and that moment changed everything. It wasn't long before I faced one of the most polarizing, misunderstood, and unavoidable challenges in modern parenting;  Screen Time: When do we start? How long is too long? Is it helping or hurting? What makes some content better than other content? Who can I trust?

Despite spending two decades inside the very system shaping children’s media experiences, I felt overwhelmed and lost in the noise. I dove into the research expecting clarity, but what I found was a systemic failure. I saw an industry that consistently prioritized profit, engagement metrics, and job security over the health and wellbeing of children. 

I felt complicit - but I refused to be complacent. 

I left my career to tackle this problem from the inside out. After years of focused research and pilot studies, I founded the Children’s Media Research and Reform Lab (CMRRL). My mission is to translate complex developmental science into the actionable tools, ethical frameworks, and honest guidance parents need to raise children safely in a digital-first world, while advancing comprehensive reform across policy and industry.